Monday, 27 January 2014

Zara Spring Campaign

Morning All. Monday morning again, how do the weekends go so fast? 

This morning I wanted to share some great images from the new Zara Spring campaign with you. I've been a fan of Zara for years ever since we used to holiday near Malaga in Southern Spain when I was a teenager. The Spanish company seems to get grown-up, affordable style spot on. The tailoring always looks pleasingly expensive, and whether it's casual style or evening, the separates are modern and accessible. 

The new campaign has that easy 'street style' look, as though they've just captured the women out and about on an average day. I imagine the reality is far from it, but at least they feel real which is always the kind of images I'm drawn to, and proof that great style doesn't have to be complicated. My favourite pictures were of Sofia Sanchez Barrenechea a stylist and art director, but the other subjects include French model Caroline de Maigret and Yasmin Sewell, another creative fashion type. 

Whose style do you prefer? 

Have a great week and see you back here on Wednesday for an interview with my favourite beauty journalist and art director Karena Callen. She'll be sharing some brilliant beauty tips and insider make-up inspiration for winter skin, hope you can stop by then.

Sofia Sanchez Barrenechea

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